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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Chapter Two Exercise on Emotional Appeals

Chapter Two Exercise on Emotional Appeals

Q Consider the audience for the following slogans, sales pitches, and "sayings" (Links to an external site.). What specific emotions, what feelings, does each slogan attempt to generate in this audience? In other words, how are the words trying to make the audience feel and why? Please use the Homework Template (Links to an external site.). Number your responses and briefly explain your answers. 1. “Make America Great Again” (Trump/Pence campaign slogan) 2. "Our best days still lie ahead" (Biden/Harris campaign slogan) 3. “Just do it.” (Nike ad slogan) 4. “A diamond is forever.” (ad for DeBeers Diamonds) 5. “There are some things money can’t buy. For everything else, there’s MasterCard.” (slogan for MasterCard) 6. “Have it your way.” (slogan for Burger King) 7. “The ultimate driving machine.” (slogan for BMW) 8. “It’s everywhere you want to be.” (slogan for Visa) 9. “Don’t mess with Texas!” (anti-litter campaign slogan) 10. “When you care enough to send the very best.” (slogan for Hallmark Greetings Cards)

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Make America Great Again” (Trump/ Pence Slogan) This slogan became quite popular before the election of Donald Trump as the 45th President of the United States. This slogan was targeted at the voting population of the United States and meant to evoke sentiments related to the revival of past glory of the Country which the country has allegedly lost during the earlier Democratic leadership.